When it comes to health, making informed decisions couldn’t be more important.
It doesn’t matter if a patient wants to undergo a simple annual check-up, a cancer screening, or an appearance-enhancing plastic surgery procedure; choosing the right hospital can literally mean the difference between life and death.
Most experts agree that the first step to choosing a hospital is performing a quality check. According to WebMD, patients should do their research beforehand by answering the following questions:
- Does the hospital meet national quality standards?
- How does the hospital compare with others in my area?
- Does the hospital have experience with my condition?
- Has the hospital had success with my condition?
- How well does the hospital check and improve on its own quality of care?
These are all great questions, especially when looking for a health care provider, except one thing is missing: social media.
According to internationally based hospital market research organization, YouGov Healthcare, a hospital’s social media presence has become a very important factor for patients making decisions about where to receive medical treatment.
The company’s recent survey titled, Consumers’ Use, Preference and Expectations of Hospital Social Media, studied this very topic, and in the end, came up with some very interesting results:
◆ 57 percent said that a social media connection with a hospital was likely to have a strong impact on their decision to seek treatment at that hospital.
◆ 1 in 4 consumers said that they are likely to connect with hospitals in the future.
◆ Those most likely to connect are women between the age of 36 and 64.
◆ 81 percent of consumers believe that if a hospital has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions.
The information on this site is not a substitute for diagnosis or treatment from a licensed medical practitioner. If you are experiencing a serious medical condition call your local emergency services or your doctor.