It may be a down economy, but people are still finding the time and money for plastic surgery.
And that list does not even include the number one growing procedure. Chin Augmentation was more popular in 2011 than liposuction, Botox, and breast augmentation combined.
Statistics from the American Society of Plastic Surgery show an overall 71% increase in 2011, and a total number of 20,680 chin augmentation procedures.
So why the sudden jump in this specific plastic surgery procedure?
MD and President of the ASPS, Malcolm Z. Roth, says of the growing trend that "The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery."
Furthermore, Roth points out the role that video chat technology plays in this trend along with the importance to succeed in the workplace.
He puts it simply saying "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."
Lizette Stephens is one chin augmentation patient who sought after the procedure because of video chat technology.
Manager of a software company, Stephens says "I do a lot of video chats and I'm in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area."
MD Darrick Antell was the one who performed Stephens’ surgery, and he did so after studying the images of several CEOs.
Antell, who is also a member of the ASPS, says "We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness."
The numbers speak for themselves. Clearly Lizette Stephens is not the only one who has recently been driven to plastic surgery in hopes of appearing more prominent in the business world.
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